- Become the primary source of information for the local and tourist clienteles about the Greater Montreal Area's cultural offer;
- Increase the visibility of the Greater Montreal Area's cultural offer;
- Offer better access to cultural activities and shows to all clienteles;
- Boost attendance at cultural and artistic sites in the Greater Montreal Area;
- Expand the clientele for all sectors of Montreal's cultural offer;
- Strategically liquidate all unsold tickets to increase cultural organization's revenue;
- Become a promotional and marketing tool for cultural organizations;
- Offer first-rate cultural information about the Greater Montreal Area.